Bengaluru: Coca-Cola India and Bangalore International Airport Ltd (BIAL) have come together for the first time to create an engaging, experiential activity for passenger experience at Kempegowda International Airport Bengaluru (BLR Airport). The collaboration brings together two category leaders, Coca-Cola, India’s leading beverage company, and BLR Airport, one of the country’s fastest-growing airports with a shared belief that travel should feel rewarding.
The partnership brings forward a simple but powerful idea that a moment of genuine refreshment, delivered at just the right time, is exactly what a traveller needs. Passengers travelling through both terminals who join Pulse – BLR Airport’s official app, all-in-one digital travel platform, are rewarded with a complimentary chilled Coca-Cola, redeemable at a dedicated Coke® Zone. The mechanism is frictionless by design: spot the QR code on in-terminal digital screens, scan, enrol, and walk away with something cold in hand.
This initiative thoughtfully engages consumers where they are mid-journey, on their phones, navigating the airport, creating a more engaging experience. Anchoring the Coke® Zone is a bold, “can”-shaped installation that serves as a high-visibility landmark across the terminals. The activation is further amplified through Coca-Cola’s presence on BIAL’s in-terminal digital screens and wider airport media touchpoints, ensuring every traveller, at every stage of their journey, is part of the moment.
Abhishek Gupta, Vice President, Customer Development, Coca-Cola India and Southwest Asia said, “Airports today are among the most engaging consumer spaces, where travellers interact with multiple touchpoints throughout their journey. Our partnership with BIAL is a deliberate step into that space, combining the digital infrastructure they’ve built with the brand trust we’ve earned, to create something that’s genuinely useful for commuters.”
Devayani DV, Assistant Vice President, Performance Marketing and Advertising, Kempegowda International Airport, Bengaluru said, “At BLR Airport, our focus is on designing experiences that genuinely add value to a passenger’s journey. This partnership with Coca-Cola reflects our shared belief that even small moments of delight can make travel more rewarding. By integrating this initiative seamlessly with the Pulse App, we’re leveraging digital innovation to offer passengers something meaningful, timely, and refreshing as they move through the airport”
With BLR Airport welcoming millions of passengers annually, this collaboration represents a significant step in Coca-Cola India’s travel retail strategy, bringing the brand closer to consumers at one of the country’s fastest-growing aviation hubs.
