Malaysia Airlines Strengthens Industry Partnerships at SATTE 2025, Reinforcing Commitment to the Indian Travel Market

Date:

New Delhi: Malaysia Airlines successfully marked its participation at SATTE 2025, South Asia’s premier travel and tourism exhibition, held from February 19-21, 2025, at Yashobhoomi, New Delhi. This underscores the airline’s commitment to the Indian travel market and fostering stronger collaborations with industry partners. 

Malaysia Airlines’ presence at South Asia’s leading travel and tourism exhibition was marked by an inaugural ceremony led by H.E. Dato’ Muzafar Shah Mustafa, High Commissioner of Malaysia to India, further solidifying its position as a key player in the region.

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Attracting significant attention, Malaysia Airlines’ interactive photo booth became a highlight of the event, drawing enthusiastic visitors eager to capture memorable moments. Beyond the engaging booth experience, the airline strengthened ties with trade partners through meaningful interactions, showcasing its commitment to providing seamless travel solutions. Trade partners expressed their appreciation for Malaysia Airlines’ exclusive offerings, including the popular Bonus Side Trip programme, which allows travellers to explore an additional Malaysian destination at no extra airfare, alongside a suite of products designed to enhance the passenger experience.

Further demonstrating its dedication to fleet modernisation and enhanced connectivity, Malaysia Airlines announced the delivery of its second Airbus 330neo (A330neo). With this addition, the airline will now operate all flights to Melbourne with the state-of-the-art A330neo, offering superior comfort, fuel efficiency, and an enhanced passenger experience on this key route.

Dersenish Aresandiran, Chief Commercial Officer of Airlines from Malaysia Aviation Group, said, “Our presence at SATTE 2025 underscores our commitment to the Indian market and our valued trade partners. As the Gateway to Asia and beyond, Malaysia Airlines offers seamless connectivity, exceptional in-flight experiences, and a diverse range of culinary delights through our Chef-on-Call service and Best of Asia Meal. With the addition of our second A330neo, now servicing all Melbourne, Auckland, Indonesia flights, we further enhance our offerings, ensuring our passengers enjoy unparalleled experiences that truly embody Malaysian Hospitality.”

As Malaysia Airlines continues to expand its network, strengthen industry partnerships, and enhance its fleet, it remains dedicated to delivering world-class travel experiences. In line with Tourism Malaysia’s Visit Malaysia 2026 campaign, which aims to attract 1.6 million Indian visitors through strategic trade initiatives and travel promotions, Malaysia Airlines is complementing this effort with its ongoing “Time For” signature marketing campaign. Together, these initiatives aim to inspire more travellers to explore Malaysia, creating unforgettable experiences with Malaysia Airlines.

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