Dubai, UAE: At the Dubai Airshow 2025, the Brazilian manufacturer Embraer has lined up its aircraft that showcases a curated snapshot of the targeted markets where it’s trying to enter or expand its foothold over the next few years.
Leading the offerings by Embraer is the new KC-390 Millennium demonstrator, a capable multirole cargo aircraft. The company is targeting mostly at European defence ministries for KC-390 Millennium. Alongside, will be the Embraer E195-E2 and the Embraer E190F, its latest offerings in the commercial passenger and freighter spaces, respectively.
Embraer, which sees the Middle East and North Africa regions as critical for tactical airlift campaigns and sub-150-seat jet-powered aircraft, will use the Dubai Airshow to underscore its momentum. With the presence of Eve Air Mobility at the show, the Brazilian manufacturer is highlighting a variety of market offerings, ranging from today’s workhorse models to the air taxis of the future.
The new-livery KC-390 demonstrator, is set to be the centerpiece of the manufacturer’s display in Dubai. Making its first appearance at the show while signaling a fresh commercial push, KC-390 Millennium’s role expands beyond simple troop and cargo movement to include aerial refueling, disaster relief, and firefighting. With firm orders for the type already placed by Portugal, Hungary, and the Netherlands, the active sales campaigns are well underway in both India and Poland.
In addition, the Embraer E195-E2 will showcase Embraer’s latest-generation narrowbody credentials, ultimately targeting airlines looking for double-digit fuel savings in the sub-150-seat segment, according to official documents from Embraer. Another pillar of commercial offering is the Embraer E190F, a passenger-to-freighter conversion that has been pitched squarely at regional e-commerce and express operators. Rounding out a lineup, the presence of Eve Air Mobility’s eVTOL aircraft helps in bridging the near-term fleet decisions and longer-term urban-air-mobility missions.
At a time when Embraer’s order backlog has reached a record level exceeding $31 billion, the selection of aircraft at the Dubai Airshow aligns with the manufacturer’s overall growth story. With KC-390 demonstrator at the front and centre, Embraer is signaling that the medium-lift transport is now a core franchise, not a niche side programme for the company.
The recent European wins and ongoing campaigns across the North Atlantic Treaty Organisation (NATO) and services in key emerging markets, confirm this narrative. The E195-E2’s presence also underlines that aircraft’s role as the flagship of the E-Jet E2 family, a segment of the market where Embraer is still struggling to control the market.
Pointing to a deliberate pivot into high-growth regional cargo, the Embraer E190F ultimately aims to leverage existing E-Jet feedstock and maintenance, repair, and overhaul (MRO) know-how. Overall, the Dubai lineup reinforces Embraer’s narrative as a multi-domain OEM with credible offerings from tactical airlift to right-sized jets and emerging eVTOL solutions.
Revolving around focus, diversification, and overall cost discipline as its key competitive advantages, Embraer dominates the 70-150-seat regional and small narrowbody segment with the E-Jet and E2 families, all while enjoying a very large installed base and strong overall reliability metrics. This helps reinforce customer loyalty and aftermarket revenue generation potential.
Embraer is known for its unusually diversified size and meaningful positions in business jets, defence, commercial aircraft, and now urban air mobility (through its relationship) with Eve Air Mobility. Moreover, with its impressive financial discipline and relatively de-risked product development, Embraer has reassured customers and investors and this ultimately has been a key driver of the manufacturer’s continued profitability.
