Expanding Global Presence: Smart Shooter Establishes Australian Subsidiary

By Arie Egozi

Defence Industry

Tel Aviv: Israeli company Smart Shooter that has developed an innovative fire control systems that significantly increase small arms’ accuracy and situational awareness is opening an Australian subsidiary. According to the company, this strategic move marks another significant milestone in the company’s expansion efforts, building on its global footprint in Europe and the US, in addition to its headquarters in Israel.

The Director of SMASH Australia, Lachlan Mercer, said, “The decision to establish a dedicated presence in Australia reflects Smart Shooter’s commitment to enhancing their Australian industry content and contributing to sovereign industry capability, all the while improving customer service and support in the region.”

Smart Shooter’s SMASH technology enhances every mission’s effectiveness through the ability to accurately engage and hit ground, aerial, and maritime surface targets, either static or moving,  in both day and night operations. Utilising machine learning, computer vision, and advanced algorithms, the SMASH family of fire control systems include handheld-operated, remotely controlled, and UGV-mounted systems that ensure precise hit capabilities, enhance forces’ situational awareness, and reduce costs.

“We are thrilled to announce the establishment of our new Australian subsidiary” said Michal Mor, CEO of Smart Shooter. “This marks an exciting chapter in Smart Shooter’s growth as a global leader in fire control systems. By being present in Australia, we are now better positioned to address the needs of our local customers and partners, and we look forward to fostering new collaborations within this region.”

Fielded and operationally deployed by friendly forces worldwide, including the IDF, the US special forces, the British Army, the Indian Navy, and forces in East Asia, the SMASH Family of Fire Control Systems enables the combatants to be smart, precise, and connected.